Everyday Rewards + Origin
Home run campaign

Large scale partnership campaign between Everyday Rewards and Origin to gain exposure to large audience base and acquire new customers enabling them to earn points on sign up, as well as points per dollar on bills. Request from Origin to use the pink hairdryer as a common element to both brands, for the Everyday Rewards side it was used in a lifestyle shot to represent joyful, everyday occurrences. Campaign included Email, app, EDR home page, landing page, banners, social media videos, online adverts and digital catalogue.